The future of poultry genetic improvement is bright Poultry genetics companies are prioritizing new research and technology to meet the needs of hungry consumers worldwide. Genetics have improved significantly across all sectors of agriculture over the last few decades, from feed ingredients, to cotton production and in animal agriculture, especially in the broiler industry, explained genetics company Cobb Research and Development Vice President William Herring at the 2024 Chicken Marketing Summit . “We're becoming more efficient. We're doing more with less resources,” he stated. “I don't think there's any end in sight to genetic progress or genetic change. We don't see that across agriculture anywhere, and we certainly don't see it in broiler genetics .” To help advance poultry genetics further, Cobb created a program called “ Cobb’s Proving Grounds ,” which is focused on generating a large amount of data to improve its currents products and create new ones. A...